(CNN) — Martha Stewart wants to help pet owners turn dog days into dog daze.
The lifestyle guru is bringing a new line of CBD dog treats to the market.
Stewart’s CBD for Pet line includes soft-baked chews and oil drops in three different formulas, including wellness, calm and mobility, with flavors such as chicken and cranberry, according to a press release from Stewart’s partner, Canopy Growth.
The chews range in price from $20 to $25 depending on the size of the dog. The oil sells for $40 for a 600 mg bottle.
Stewart announced her CBD product line — which includes the pet treats — in September, the result of a partnership with Canopy Growth, the Canadian cannabis company backed by multibillion-dollar US alcohol giant Constellation Brands. She joined Canopy as an adviser in early 2019 with the intention of developing cannabis products for humans and pets after being introduced to Canopy’s founder by her friend Snoop Dogg. His Leafs by Snoop cannabis brand is produced by Canopy.
“Just as CBD can support human wellness, it’s been shown to improve the quality of life for pets as well,” Stewart said in a press release.
The product packaging features images of Chow Chows and French Bulldogs, a design choice that was inspired by Stewart’s own pups.
Demand for pets has soared during the pandemic, with millions of people working from home and seeking companionship at a time of social distancing.
Strewart’s CBD line joins a long list of other celebrity-connected CBD brands, including Whoopi Goldberg’s line, Whoopi & Maya and Willie’s Reserve, from Willie Nelson.
The number of products featuring the non-psychoactive cannabis compound — often touted as a health and wellness aide — ballooned after hemp was legalized at the federal level in 2018. As of August 2020, there were about 3,000 different CBD brands jockeying for position, driving down prices and shredding market share, according to estimates from industry data firm Brightfield Group.
The overall market for pet CBD products was estimated at roughly $426 million in 2020, and is forecast to exceed $1 billion by 2024, according to Brightfield.
All of the Martha Stewart treats are available starting Tuesday on Canopy Growth’s website.
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